Update: 13.02.2023

Last week: 5 week 2023 (30.01.2023 - 05.02.2023)

Last full month: January 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 104 144 -6.9% 2.7% -0.1 28 593 926 -6.4% 3.4% -0.2 -2.0%
MoM 520 912 -40.9% 2.8% -0.3 140 500 936 -33.7% 3.5% 0.1 -34.9%
YTD 573 078 -68.5% 2.8% -3.4 155 211 754 -55.0% 3.5% -2.5 -29.8%
MAT 8 599 206 -40.2% 4.4% -2.2 1 830 380 358 -27.2% 4.4% -1.6 -10.2%
DEXALGIN
WoW 15 728 -21.0% 0.3% -0.1 8 451 264 -20.6% 1.2% -0.2 -4.0%
MoM 86 116 -0.8% 0.4% 0.1 45 595 997 7.9% 1.4% 0.3 -18.7%
YTD 94 228 -58.7% 0.4% -0.4 50 053 963 -43.5% 1.4% -0.9 -18.4%
MAT 1 451 887 -23.7% 0.6% -0.1 648 237 538 -11.0% 1.6% -0.3 -4.3%
ESPUMISAN (ADULTS)
WoW 50 885 -2.8% 38.6% 1.4 32 394 055 -4.6% 48.3% 0.3 -6.3%
MoM 227 468 -5.8% 39.3% -1.6 147 485 006 4.4% 50.3% 1.4 -1.9%
YTD 256 387 -53.8% 39.3% -22.1 166 091 589 -37.0% 50.1% -17.9 -27.8%
MAT 3 985 448 -25.3% 50.9% -14.3 2 110 926 875 -14.6% 57.1% -13 -4.3%
ESPUMISAN BABY
WoW 20 653 -0.5% 29.9% -0.7 16 092 947 -2.2% 47.3% -1.4 1.8%
MoM 89 583 -11.4% 29.6% -1.8 69 808 712 -2.9% 46.7% -0.1 -5.9%
YTD 101 301 -38.1% 29.7% -9.8 79 085 721 -17.6% 46.9% -7.2 -17.6%
MAT 1 363 834 -17.5% 36.0% -5 888 652 631 -8.3% 49.6% -6.1 -6.0%
FASTUM
WoW 13 586 -14.7% 0.8% -0.1 8 150 636 -17.2% 2.2% -0.5 -1.8%
MoM 68 305 1.6% 0.9% 0.1 41 973 451 9.7% 2.6% 0.4 -9.0%
YTD 75 786 -48.1% 0.9% -0.6 46 512 520 -31.8% 2.6% -0.8 -14.4%
MAT 970 394 -30.1% 1.0% -0.4 524 647 033 -18.6% 2.4% -0.7 -2.1%
IODOMARIN
WoW 66 021 1.2% 22.4% 0.9 12 308 227 1.5% 9.2% 0.6 -2.7%
MoM 257 852 -11.8% 20.9% -1 47 712 069 -11.1% 8.0% -0.6 -7.4%
YTD 296 544 -20.4% 21.1% -1.6 54 933 303 -19.1% 8.2% -1.9 -14.3%
MAT 3 217 468 -1.7% 20.4% -0.6 627 019 066 3.1% 8.9% -0.6 1.2%
LIOTON
WoW 18 382 14.5% 2.0% 0.3 23 059 594 11.5% 5.3% 0.5 -1.3%
MoM 59 882 -11.1% 1.6% 0 74 104 261 -7.1% 4.1% -0.1 -8.3%
YTD 70 877 -47.5% 1.6% -0.9 88 004 005 -25.6% 4.2% -1.1 -18.7%
MAT 1 187 599 -29.9% 2.1% -0.6 1 277 092 817 -10.0% 4.5% -1.1 -9.3%
MEZYM
WoW 197 794 -10.2% 19.1% -0.1 31 209 902 -10.0% 13.1% -0.2 -9.9%
MoM 1 004 480 -4.4% 19.6% 0.9 155 827 241 -0.0% 13.4% 0.7 -9.0%
YTD 1 102 858 -54.9% 19.5% -11.8 171 782 087 -50.1% 13.4% -9.9 -27.6%
MAT 16 006 991 -24.9% 24.2% -5.3 2 471 795 027 -17.3% 17.2% -4.8 -8.4%
MIG 400
WoW 97 480 -11.4% 2.1% -0.2 11 865 919 -15.3% 1.6% -0.2 -4.0%
MoM 492 476 -23.1% 2.3% -0.1 62 993 861 -19.9% 1.9% -0.1 -18.7%
YTD 541 599 -43.5% 2.3% -1 68 878 567 -37.4% 1.9% -0.9 -18.4%
MAT 7 979 496 -22.1% 3.1% -0.7 952 993 103 -17.8% 2.4% -0.7 -4.3%
PROSTAMOL
WoW 19 639 -7.5% 12.6% -0.8 29 793 754 -7.0% 14.4% -0.7 -1.3%
MoM 92 218 -10.3% 13.8% 0.4 138 248 618 -3.9% 15.6% 1.2 -12.6%
YTD 103 193 -51.1% 13.6% -9.7 155 151 818 -44.0% 15.5% -9.3 -16.5%
MAT 1 438 610 -32.3% 17.2% -7.2 2 043 123 870 -24.3% 18.4% -8 -3.8%
RESPERO MYRTOL
WoW 24 087 11.9% 7.3% 0.7 13 986 191 13.8% 8.8% 1 1.3%
MoM 103 687 -36.9% 7.3% -1 58 772 735 -31.3% 8.4% -0.6 -28.3%
YTD 116 281 -40.1% 7.2% -2.7 66 273 484 -21.8% 8.5% -1.1 -17.6%
MAT 1 223 806 32.6% 8.0% 2 605 042 006 43.7% 8.3% 2.1 -0.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 573 078 -68.5% 2.8% -3.4 155 211 754 -55.0% 3.5% -2.5 -29.8%
DEXALGIN 94 228 -58.7% 0.4% -0.4 50 053 963 -43.5% 1.4% -0.9 -18.4%
ESPUMISAN (ADULTS) 256 387 -53.8% 39.3% -22.1 166 091 589 -37.0% 50.1% -17.9 -27.8%
ESPUMISAN BABY 101 301 -38.1% 29.7% -9.8 79 085 721 -17.6% 46.9% -7.2 -17.6%
FASTUM 75 786 -48.1% 0.9% -0.6 46 512 520 -31.8% 2.6% -0.8 -14.4%
IODOMARIN 296 544 -20.4% 21.1% -1.6 54 933 303 -19.1% 8.2% -1.9 -14.3%
LIOTON 70 877 -47.5% 1.6% -0.9 88 004 005 -25.6% 4.2% -1.1 -18.7%
MEZYM 1 102 858 -54.9% 19.5% -11.8 171 782 087 -50.1% 13.4% -9.9 -27.6%
MIG 400 541 599 -43.5% 2.3% -1 68 878 567 -37.4% 1.9% -0.9 -18.4%
PROSTAMOL 103 193 -51.1% 13.6% -9.7 155 151 818 -44.0% 15.5% -9.3 -16.5%
RESPERO MYRTOL 116 281 -40.1% 7.2% -2.7 66 273 484 -21.8% 8.5% -1.1 -17.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 599 206 -40.2% 4.4% -2.2 1 830 380 358 -27.2% 4.4% -1.6 -10.2%
DEXALGIN 1 451 887 -23.7% 0.6% -0.1 648 237 538 -11.0% 1.6% -0.3 -4.3%
ESPUMISAN (ADULTS) 3 985 448 -25.3% 50.9% -14.3 2 110 926 875 -14.6% 57.1% -13 -4.3%
ESPUMISAN BABY 1 363 834 -17.5% 36.0% -5 888 652 631 -8.3% 49.6% -6.1 -6.0%
FASTUM 970 394 -30.1% 1.0% -0.4 524 647 033 -18.6% 2.4% -0.7 -2.1%
IODOMARIN 3 217 468 -1.7% 20.4% -0.6 627 019 066 3.1% 8.9% -0.6 1.2%
LIOTON 1 187 599 -29.9% 2.1% -0.6 1 277 092 817 -10.0% 4.5% -1.1 -9.3%
MEZYM 16 006 991 -24.9% 24.2% -5.3 2 471 795 027 -17.3% 17.2% -4.8 -8.4%
MIG 400 7 979 496 -22.1% 3.1% -0.7 952 993 103 -17.8% 2.4% -0.7 -4.3%
PROSTAMOL 1 438 610 -32.3% 17.2% -7.2 2 043 123 870 -24.3% 18.4% -8 -3.8%
RESPERO MYRTOL 1 223 806 32.6% 8.0% 2 605 042 006 43.7% 8.3% 2.1 -0.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 104 144 -6.9% 2.7% -0.1 28 593 926 -6.4% 3.4% -0.2 -2.0%
DEXALGIN 15 728 -21.0% 0.3% -0.1 8 451 264 -20.6% 1.2% -0.2 -4.0%
ESPUMISAN (ADULTS) 50 885 -2.8% 38.6% 1.4 32 394 055 -4.6% 48.3% 0.3 -6.3%
ESPUMISAN BABY 20 653 -0.5% 29.9% -0.7 16 092 947 -2.2% 47.3% -1.4 1.8%
FASTUM 13 586 -14.7% 0.8% -0.1 8 150 636 -17.2% 2.2% -0.5 -1.8%
IODOMARIN 66 021 1.2% 22.4% 0.9 12 308 227 1.5% 9.2% 0.6 -2.7%
LIOTON 18 382 14.5% 2.0% 0.3 23 059 594 11.5% 5.3% 0.5 -1.3%
MEZYM 197 794 -10.2% 19.1% -0.1 31 209 902 -10.0% 13.1% -0.2 -9.9%
MIG 400 97 480 -11.4% 2.1% -0.2 11 865 919 -15.3% 1.6% -0.2 -4.0%
PROSTAMOL 19 639 -7.5% 12.6% -0.8 29 793 754 -7.0% 14.4% -0.7 -1.3%
RESPERO MYRTOL 24 087 11.9% 7.3% 0.7 13 986 191 13.8% 8.8% 1 1.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 520 912 -40.9% 2.8% -0.3 140 500 936 -33.7% 3.5% 0.1 -34.9%
DEXALGIN 86 116 -0.8% 0.4% 0.1 45 595 997 7.9% 1.4% 0.3 -18.7%
ESPUMISAN (ADULTS) 227 468 -5.8% 39.3% -1.6 147 485 006 4.4% 50.3% 1.4 -1.9%
ESPUMISAN BABY 89 583 -11.4% 29.6% -1.8 69 808 712 -2.9% 46.7% -0.1 -5.9%
FASTUM 68 305 1.6% 0.9% 0.1 41 973 451 9.7% 2.6% 0.4 -9.0%
IODOMARIN 257 852 -11.8% 20.9% -1 47 712 069 -11.1% 8.0% -0.6 -7.4%
LIOTON 59 882 -11.1% 1.6% 0 74 104 261 -7.1% 4.1% -0.1 -8.3%
MEZYM 1 004 480 -4.4% 19.6% 0.9 155 827 241 -0.0% 13.4% 0.7 -9.0%
MIG 400 492 476 -23.1% 2.3% -0.1 62 993 861 -19.9% 1.9% -0.1 -18.7%
PROSTAMOL 92 218 -10.3% 13.8% 0.4 138 248 618 -3.9% 15.6% 1.2 -12.6%
RESPERO MYRTOL 103 687 -36.9% 7.3% -1 58 772 735 -31.3% 8.4% -0.6 -28.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs